Retail Insight

The Internet of Things - How is it transforming retail?

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According to Myra Yadav in her 2016 article, "The Internet of Things - How is it Transforming Retail?" published in Guided Selling, "A number of innovative technologies, sensors, beacons, RFID tags, QR Codes and a host of other digital solutions are taking center-stage, collecting and transmitting real-time data, helping retailers better understand patterns, behaviors and preferences. This allows them immense benefits in personalizing offerings and providing smoother customer journeys as well as opening new channels for commerce, inventory tracking and a lot more." Read the 4 ways that IoT is being applied in a retail environment.

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Keywords

  • rfid
  • tags
  • QR codes
  • digital solutions
  • IoT
  • retail