Retail Insight

Internet of Things in Retail: What's in it for Retailers

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Ray Parker, contributing writer for Readwrite, has a great article entitled, "The Internet of Things for Retail. What's in it for Retailers?" published in November 2017. In the article, he gives specific ways IoT will be used in the industry. He starts off by quoting some strong statistics supporting the case for IoT in this market: "Before we discuss what is in IoT for retailers, let’s have a brief overview of benefits reported by early adopters.

77% of retailers see IoT as a mean to change the customer’s experience
89% of early adopters in retail benefited from the insights about customer preferences and behaviors from an Internet of Things.
77% of early adopters of IoT in retail offered better opportunities to interact with new partners in delivering products and services to the customers." 

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Keywords

retailers, IoT, customer experience