Retail Insight

5 IoT Applications Retailers are Using Today

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Dan Mitchell, Business Director, Retail and CPG Industry Practice for SAS shares 5 basic IoT applications that retailers are adopting. In his article, entitled "5 IoT Applications that Retailers Are Using Today", Mitchell states, "With IoT, we can now understand the context (the time and the place of the customer) to identify when we are certain the customer needs help or an incentive to purchase, and we can respond proactively." 

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Keywords

IoT, incentive, purchase