Retail Insight

How Retail Technology Is Bridging The Gap Between In-Store Vs. Online Shopping

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Want to know how technology will improve the in-store retail experience? Here is an exerpt from an article entitled: How Retail Technology Is Bridging The Gap Between In-Store Vs. Online Shopping published January 15, 2018 in Track.In. Quoting from the article, "From quite some time, the debate between in-store and online shopping has been in the limelight. Though it is the same product sold via retailer shops and online stores, there are differences of touch-feel experience for the buyers and in discounts and offers. Without any doubt, most online stores offer products at a discounted price as compared to retail stores. Right from making use of most recent in-store technologies to retail marketing analyzing approach, the entire shopping experience of the customers is revamped by both retailers and online sellers." 

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Keywords

stores, devices, tracking, smart, shopping, IoT